23 Mar '12, 9pm

You know what the kids are into these days? Not General Motors

You know what the kids are into these days? Not General Motors

The five-year strategic vision that Scratch has developed for Chevrolet, kept quiet until now, stretches beyond marketing to a rethinking of the company’s corporate culture. The strategy is to infuse General Motors with the same insights that made MTV reality shows like “Jersey Shore” and “Teen Mom” breakout hits. . . . Last summer, Mr. Martin and his team temporarily transformed part of the G.M. lobby into a loftlike space reminiscent of a coffee shop in Austin or Seattle, with graffiti on the walls and skateboards and throw pillows scattered around. . . . On a recent Tuesday morning in the General Motors Technical Center, which was designed by Eero Saarinen, a couple of car executives huddled around a “persona board” in the color and trim laboratory. They studied a collage loaded with images of hip products like headphones created by Dr. Dre, a tablet computer and a chun...

Full article: http://www.mnn.com/green-tech/transportation/blogs/you-kn...

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