23 Mar '12, 10am

Dietary supplement and functional food industry isplacebodriven ...: Monsanto, Kellogg's and PepsiCo are just a

Dietary supplement and functional food industry isplacebodriven ...: Monsanto, Kellogg's and PepsiCo are just a

The burgeoning dietary supplement and functional foods sector is primarily ‘a placebo-driven industry’ a leading expert has told the Ecologist . Driven by consumers eager to gobble up fortified, enhanced and enriched products, the global industry is predicted to be worth $207 billion a year by 2016. In the UK alone, the market for dietary supplements was worth £674.6 million, with multivitamins and fish oils topping the list, according to the NHS . An Ecologist investigation has shown how big brands have caught on to our addiction to ‘quick fix’ consumption. While the products these companies push claim to make us slimmer, younger and fitter, many of them are untested and make promises they just can’t keep. But with consumers hooked on hope, the industry continues to grow. ‘It became apparent to me, that unlike the pharmaceutical industry, which is a proprietary high-profi...

Full article: http://www.theecologist.org/News/news_analysis/1293141/di...

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