23 Mar '12, 9am

Ad Claiming That it's Eco-Friendly to Wear Fur is Banned in UK

Ad Claiming That it's Eco-Friendly to Wear Fur is Banned in UK

The fur-is-green argument might just be one of the lowest forms of greenwashing , and a new ruling by the Advertising Standards Authority (ASA) banning an ad campaign in the UK proves the point. Acting on complaints by the Global Action in the Interest of Animals (GAIA), the ASA looked into an ad touting fur for its eco-friendly attributes. The magazine campaign , created by the European Fur Breeders' Association (EFBA) , listed a number of reasons "Why it's eco-friendly to wear fur" including points such as “Fur lasts a lifetime," "No waste," "Food Chain Recycling,” "Helps conservation," and "Reduced CO2 gas emissions.” In small print the ad claimed that fur is "naturally long-lasting," can be "recycled easily and biodegrades," and is "one of the most ecologically balanced systems in agriculture.” Based on a study conducted on their behalf by CE Delft showing the environm...

Full article: http://www.treehugger.com/sustainable-fashion/ad-claiming...

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