22 Mar '12, 5pm

What it means for media to take climate seriously, by @drgrist:

But “brutal logic” runs up against media logic. There are (at least) two great cardinal sins in (serious) newsrooms and magazine offices: first, the sin of rehashing old news, of failing to advance the story/conversation. And a bitter irony here is that for sophisticated news editors/reporters, who think that they already “get it,” climate is nothing if not old news and a stale conversation. They feel like they’ve heard the same thing a million times. And so, from somewhere deep in their journalistic bones they resist covering it unless they can be seen to “advance the story” or reshape the narrative in a big way. The other cardinal sin, as you know, is to be seen as an advocate. And then, of course, there’s the fear of being labeled an alarmist.

Full article: http://grist.org/climate-change/what-it-means-for-media-t...

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