22 Mar '12, 10am

What Apple could learn from Amazon

What Apple could learn from Amazon

[Editor's note: NRDC's Kaid Benfield flamed Apple last week for its headquarter plans, which he says will cut off streets and make Cupertino, Calif., less pedestrial-friendly in the future. In contrast, he has found much to applaud in Amazon's new headquarters in Seattle. Here he writes about how large high-tech corporations can do it right.] Despite being all in with blogging and social media, I’ll confess to some ambivalence toward electronic media that displace bricks-and-mortar retail experiences. Whether it’s Apple’s iTunes dealing the final death blow to music stores or Amazon’s retail ubiquity finishing off bookstores, I find myself wondering whether it’s all worth it. But I suspect I am both showing my age and clinging to a model of doing business that jumped the shark at least a decade ago. That said, I am hugely impressed by Amazon’s strong commitment to a walkab...

Full article: http://www.greenbiz.com/blog/2012/03/20/what-apple-could-...

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