21 Mar '12, 1pm

H&M wants the clothes you throw out to be more sustainable

H&M wants the clothes you throw out to be more sustainable

It’s recycling! I recycled David Byrne’s jacket and Shakespeare’s pants. Is disposable-clothes giant H&M still trying to save face from the time it got caught with its pants down, shredded, and thrown in a dumpster in Herald Square ? The clothing company, long a purveyor of one-season clothing for teenyboppers and underpaid professionals, is making a move toward the eco-friendly with a new line of organic clothes. The “Conscious Collection ,” which is available starting April 14, skirts the difficult issue of eco-friendly dyeing by embracing white: The collection [...] is made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, fri...

Full article: http://grist.org/article/2011-02-07-hm-wants-the-clothes-...

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