29 Aug '14, 4pm

Toronto

Toronto

The City of Toronto is buried in lawyers. Try to pay a parking ticket online and you have to check through pages of acknowledgements and disclosures that make most software EULAs read like Sandra Boynton. © City of Toronto LiveGreen So how did they not see this one coming? Advertising agency Publicis Canada mashed together the typical litter you might find on a city street to deliver messages describing the kind of people who litter, Say Reese's Pieces and Gatorade to get Pig; © City of Toronto LiveGreen Or DuMaurier cigarettes and Gatorade Redbull to get Dumb . Needless to say, the companies whose products were strewn about were not happy. An intellectual property lawyer tells the Star: There are two trademark issues that I can see here. One is that there is a section in the Trade-marks Act that says you cannot use another person’s trademark in a way that depreciates its ...

Full article: http://www.treehugger.com/corporate-responsibility/city-t...

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