19 Mar '12, 4pm

Got Framing? Why Scientists Must Pay Attention to Communication Science, and Not Just as an Afterthought

Got Framing? Why Scientists Must Pay Attention to Communication Science, and Not Just as an Afterthought

Randy Olson - Mon, 2012-03-19 10:15 You're absolutely right, Chris. And all I can do is groan, once again. You've been very gentle with your comments here, I'd be a little more blunt about it. How can scientists continue to be "The Gang that Couldn't Shoot Straight" with their communications efforts? This blunder is the result of two big things. First, it's the tin ear of scientists when it comes to mass communication. The "global governance" headline is the equivalent to the embarrassing wardrobe of the guys on "The Big Bang Theory" sitcom. Why not just title the paper, "The need for a stronger Big Brother system" just to make certain that every Tea Partier is alerted. And second, it's the "do it yourself" mentality of scientists which I know all too well because I was one for nearly 20 years. Scientists are cheap, cheap, cheap, resulting in this group crafting their own ...

Full article: http://www.desmogblog.com/got-framing-why-scientists-must...

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