25 Aug '14, 9am

In energy, which comes first: products or behavior change?

In energy, which comes first: products or behavior change?

Earlier this month, I attended the Association of Energy Services Professionals Summer Conference , where it seemed nearly every session got into behavior change. 1. How do we encourage more of it — and how do we encourage it beyond an initial uptake with a big backslide? 2. How can utilities count and claim the savings generated from behavior change? 3. What's next — what are the new ideas/platforms that will solve points 1 and 2? Energy efficiency for consumers For those of you not in the middle of the Utility Energy Efficiency game, here's how it works at a very generalized, broad level (it's a little different in every state). Roughly 30 states have mandated that the utilities in their state must offer energy efficiency programs to help customers reduce their energy consumption by some specific percentage. If they fail to meet the mandates, utilities often face big fin...

Full article: http://www.greenbiz.com/blog/2014/08/25/energy-which-come...

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