19 Mar '12, 5am

Study Claims Millennials Are Less Green

Study Claims Millennials Are Less Green

Members of the Millennial generation (aka Generation Y, born 1981-2000) are showing less commitment to environmental causes than are Baby Boomers and members of Generation X, according to a new study published by the American Psychological Association. The paper examined life attitudes in several areas, but noted a particular change in attitude to green behaviors: “The decline in wanting to take action to help the environment was particularly steep. Three times as many Millennials (15%) than Boomers (5%) said they made no personal effort at all to help the environment, and only 40% as many Millennials (9%) as Boomers (15%) said they made quite a bit of effort. Sixty-eight percent of Boomers and 60% of GenX’ers said they made an effort to cut down on electricity use to save energy, compared to 51% of Millennials. Similarly, 78% of Boomers and 71% of GenX’ers said they made ...

Full article: http://www.care2.com/causes/study-claims-millennials-are-...

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