15 Mar '12, 12pm

This suds for you: Taste-testing organic beer via @grist

But while organic beer sales are on the rise overall, they remain a minuscule portion of the market. (Blame hops and barley: Organic versions of these key ingredients are often in short supply and expensive.) Colorado’s New Belgium just announced plans to phase out their Mothership Wit , one of the more high-profile organic beers on the market, because of declining sales. Most specialty stores carry only a handful of organic brews, and a fact-finding mission to Seattle’s Bottleworks bore this out. This is no fluorescent-lit liquor mart stacked with cubes of Natty Light, mind you. It’s more like a wood-trimmed, darkened library of beer, complete with hushed acolytes poring (pouring) over sacred chilled texts. Even here, an otherwise knowledgeable sales associate admitted no one had ever asked specifically for organic beers before. Nevertheless, he deemed the idea “cool” and...

Full article: http://grist.org/food/this-suds-for-you-taste-testing-org...

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