14 Mar '12, 9am

How high do gas prices have to get to trigger behavior change?

How high do gas prices have to get to trigger behavior change?

This week, an average gallon of self-serve regular is going for $3.81 . Is that enough to get Americans junking their minivans in favor of cargo bikes , or ditching their exurban McManses for walkable city living? In short: no. But two new polls offer a little insight on gas prices and lifestyle changes. A AAA survey conducted at the beginning of the month found 84 percent of respondents saying they have changed their driving habits or lifestyle in some way in response to recent gas-price increases, and 87 percent would change driving habits further if prices remain this high for long. The most common change adopted so far is combining trips and errands, which 60 percent of respondents say they’ve done. And 16 percent say they’ve purchased or leased a more fuel-efficient vehicle. But in a separate poll conducted last week, Gallup found that Americans on average say gas pri...

Full article: http://grist.org/oil/5-is-the-new-4-how-high-do-gas-price...

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