12 Mar '12, 9pm

Tweet to Trim SXSWi's Carbon Footprint

Tweet to Trim SXSWi's Carbon Footprint

Austin-based Green Mountain Energy Company has issued a challenge to SXSW attendees, speakers, fans and even those who were not able to attend, but wish they were there - spread the word and offset the conference’s carbon footprint. The goal is to offset 80 tons (176,000 lbs) of CO2 during SXSWi. That is equivalent to: Powering Bruce Springsteen’s epic 50s Fender Esquire for 219,000 hours Brewing 3.6 million cups of coffee (In Twitter terms) one-third the weight of a real-life Fail Whale Charging 1.4 million iPads for 8 hours Turning 156,450 cars in Austin into bikes Anyone can help green the festivities by tweeting the hashtags #green and #SXSW together in the same message. For every tweet, Green Mountain will provide free carbon offsets. One tweet = 587 lbs. of CO2. For a live view of the carbon offsets in action, and to help spread the word, visit GreenMountainCleanerTi...

Full article: http://www.triplepundit.com/2012/03/tweet-trim-sxswis-car...

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