12 Mar '12, 6pm

PR

PR

As a journalist, I am the recipient of lot of PR. A lot. On an average day, I get somewhere between 100 and 120 emails from people who want me to cover their campaign, product, statement, report, event, or info-f’ing-graphic. A startlingly large proportion of the PR emails I receive are grossly incompetent — a waste of my time and inbox space. This has become so irritating that I periodically respond to individual emails with exasperated hectoring. That hasn’t proven particularly effective, so I’m now taking my rant advice public. Perhaps you don’t think of yourself as working in public relations. You might be in “communications” or “outreach,” possibly something “strategic,” or you might just be an academic or researcher promoting your own work. But if you want to use me to reach the public, you are operating as a PR person. You want to use my platform, voice, and authori...

Full article: http://grist.org/media-2/pr-pointers-how-to-get-me-to-pay...

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