12 Mar '12, 1pm

Geneva Motor Show: Smaller -- and greener -- is better

Geneva Motor Show: Smaller -- and greener -- is better

Green rhetoric gave way to genuine progress at the Geneva Motor Show this year. GreenBiz was invited to the press preview of the 82nd annual event before the public show, which runs from March 8-18th. Driven in large part by tightening fuel economy regulations on both sides of the Atlantic, globally increasing oil prices, and some of Europe's "stairstep" policies to promote greener mobility , sustainability is being woven into every segment of the automotive business at an impressive rate. The shift is happening even in unexpected places: Porsche proudly displayed a fuel-sipping diesel-powered Panamera on their stand, and Ferrari claimed better efficiency for their latest V12 engine. Most striking compared to last year's show was the relative absence of green sub-brands. Whereas many automakers waved "eco" flags last year (execs from VW's Czech-based arm, Skoda, even wore ...

Full article: http://www.greenbiz.com/blog/2012/03/09/geneva-motor-show...

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