11 Mar '12, 2am

Bridging the Gap Between Lawyers and Social Media Managers (and Why You Should

Remember that social media is about relationships and storytelling. If you’re on the social side, use your storytelling skills to build relationships with the legal team. Explain your strategy, make the business case, and draw them in as a part of the team (not an adversary). Maybe lawyers are a necessary evil, but they do have a unique perspective on how hidden legal issues can impact your brand. Take advantage of this perspective, and you might even find some creative joint solutions! Meet early, meet often. Presenting a great new idea for engagement on a novel platform a day before launch is a recipe for disaster. Early, frequent meetings between the social media types and the lawyers will pay dividends later, when you need to get something out the door quickly. Prepare brown bag presentations, on both sides. To work together, lawyers need to understand what the social ...

Full article: http://www.triplepundit.com/2012/03/lawyers-social-media-...

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