Wood is typically the best principal material available for building structures with respect to embodied energy use, carbon emissions and water usage. Sustainable forest management and forest certification are a necessary precursor to the increased use of wood. The ability of the public to embrace an increase in wood buildings comes with a strong understanding of the overall impact on BC, Canada and the world’s forests. Deforestation is a critical contributor to anthropogenic climate change. The concept of using more wood will only be fully embraced when the harvesting of wood is understood to be truly sustainable and responsive to the environment.