09 Mar '12, 4pm

Best light bulb ever will cost you $50

Remember the awesome LED that the government declared the greenest lightbulb ever ? Well, y ou can buy it now. But you probably won’t. Because you like to do things like eat and pay rent. We knew this sucker was going to be expensive. The number that was floating around was $40, and green commentators near and far thought most consumers would have sticker shock at that price. Turn out, Phillips is selling the bulbs for $50. Fifty bucks! That is HALF OF A HUNDRED DOLLARS. I know — rationally — that the bulbs will last for 10,000 hours and will save money in the long run. But that’s a huge investment to make in a light bulb. I just bought shoes that cost less than that! I could splurge on an amazing dinner for that! More topically, I could buy a whole bunch of CFLs for that! This is exactly the problem. Humans are not very good at delayed gratification. Even if a $50 bulb wo...

Full article: http://grist.org/list/best-light-bulb-ever-will-cost-you-50/

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