09 Mar '12, 11am

Why Whole Foods is Not a Sustainable Business

They have intrinsic sustainability in the fact that nutrition plays more of a role in health and disease than anyone, except perhaps evolutionary eaters, actually realizes. Their whole business is centered around making people healthier, and making the environment healthier. If you read their annual reports, they stress that they provide products and services that make people healthier. They want more money in order to make the business better; and they do not want to make the business better in order to make more money. In sticking to these values, people have come to trust whole foods. Think about it: if someone wants to buy healthy food, where do you tell them to go? That trust and loyalty aren’t going anywhere. That’s what makes the business sustainable.

Full article: http://www.triplepundit.com/2012/03/foods-successful-comp...

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