09 Mar '12, 10am

NASCAR Links Sustainability to Safe Driving Campaign

The campaign also starts to gel when you consider its target audience: teenagers. NASCAR notes that the leading cause of death in the U.S for ages 5-24 is motor vehicle crashes, which doesn’t sound too promising, but on the other hand teens may be more likely to respond to the green connection, if only because they are more exposed to green messaging than older drivers. They generally receive many of the same sustainability messages that older drivers do and in addition to that they are exposed in school, in extracurricular activities such as scouting, and increasingly in pop culture including films and music.

Full article: http://www.triplepundit.com/2012/03/nascar-links-sustaina...

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