08 Mar '12, 3pm

Alcoa and BluSkye: Pushing green businesses to the next level

Alcoa and BluSkye: Pushing green businesses to the next level

Into my inbox every day come press releases about this company putting solar panels on a roof or that one making its fleet more efficient. These incremental steps are laudable but also (1) boring (2) old hat and, most importantly, (3) unlikely to get us the environmental change we need. Transformational change, by contrast, usually requires entire industries or groups of industries to work together, often with NGOs, sometimes with government. That's been going on for years -- Unilever and WWF organized fisheries, NGOs and companies to form the Marine Stewardship Council back in 1997 to promote sustainable fishing practices -- but lately, there seem to me more of these cooperative but complicated efforts. That's reason for optimism. Last fall, for example, I attended a Starbucks "cup summit" at the MIT Media Lab where the company, with the help of business guru Peter Senge,...

Full article: http://www.greenbiz.com/blog/2012/03/08/alcoa-and-bluskye...

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