07 Mar '12, 10am

Raisins vs. Craisins: The Dried Fruit Marketing War

Raisins vs. Craisins: The Dried Fruit Marketing War

Fresno County is located smack dab in the middle of California and that county is responsible for almost all of the raisins grown in the U.S. Drive around my “hometown” of Easton, really just a farming community, and you will see vineyards dotting the landscape. Those vineyards represent the county’s cash cow, the raisin industry. In 2004, the raisin industry in California was valued at $616 million. If Ocean Spray, the creator of Craisins (dried cranberries), has anything to say about it, that industry will shrink. Ocean Spray’s website asks consumers to swap their raisins for Craisins, and specifically instructs them to use Craisins “anywhere you use raisins.” That means war for raisin growers, and the raisin growers are fighting back.

Full article: http://www.triplepundit.com/2012/03/dried-fruit-marketing...

Tweets

20 Uses for Leftover Fruit and Vegetable Rinds and Peels

20 Uses for Leftover Fruit and Vegetable Rinds ...

treehugger.com 08 Mar '12, 12pm

Don’t throw your kitchen scraps away, put them to work. The outer skins of fruit and vegetables are filled with flavor and...