07 Mar '12, 10am

Top Utilities Reaching Out With Social Media

Top Utilities Reaching Out With Social Media

that numerous utilities have faced in rolling out Smart Meters, particularly, with customer acceptance, this type of online education makes a great deal of sense. Given the inevitability of changes in electric service which are on the horizon, the cultivation of amicable relations between utilities and consumers through social media makes a good deal of sense. And to quote Opower’s Director of Corporate Marketing, Eric Fleming, “With 98% of the US online population using social media for a whopping one out of every five minutes spent online, there’s a tremendous opportunity for utilities to engage their customers in new ways, To put this in perspective, on average, Accenture has found that people only spend about 6 minutes interacting with their utility each year.”

Full article: http://www.triplepundit.com/2012/03/top-utilities-reachin...

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