06 Mar '12, 1pm

Car sharing revs up with backing from Detroit heavyweights

Who would have thought that Bill Ford , the executive chairman of the Ford Motor Co., and GM Ventures , the venture capital arm of General Motors, would invest in peer-to-peer car sharing companies? The big automakers historically craved market share, which means selling as many new cars as they can. If Americans decide that they don't need a car -- or maybe that they only need one, instead of two or three -- the car companies could be hurt. But Bill Ford's Fontanalis Partners , a firm that invests in "the future of mobility," invested last month in a campus-based car sharing startup called Wheelz , and GM Ventures is backing RelayRides, another startup that announced Monday that it is rolling out its service nationally. Maybe the peer-to-peer car sharing biz is going to be a big deal. Certainly it's revving up. To learn a little about car sharing, I arranged to speak last...

Full article: http://www.greenbiz.com/blog/2012/03/06/car-sharing-revs-...

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