06 Mar '12, 10am

Why GM Needs to Recalibrate its Volt Strategy @ChevyVolt #susty via @triplepundit

Raz. another good article. Thanks! Your title suggesting a strategy recalibration is right on target. I have test drove the Volt and wrote about the buzz this car and its technology generates. Why is it being marketed as an “economy” car is a question I asked GM marketing folks. Would Mercedes or BMW market the Volt and its technology sophistication as an economy car? We will see shortly because they have Volt competing technology coming in future models. The broader question is why is green being pitched just on cost savings? Is that how Apple pitches the iPad? The iPad is accelerating the clean tech solution of moving from molecules to electrons. But is this how Apple markets it to customers? No, the iPad is a symbol of productivity, sophistication and “cool.” Clean tech is cool. The business results I have enabled through Green Builds Business and the U.S. Hispanic Cham...

Full article: http://www.triplepundit.com/2012/03/gm-recalibrate-volt-s...

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