05 Mar '12, 1pm

Memo to the CEO: How to choose the right policy partners: The final lesson in our four-part series on navigating...

Memo to the CEO: How to choose the right policy partners: The final lesson in our four-part series on navigating...

Welcome back to our series on "Memo to the CEO: How to be effective at the intersection of policy and business." Last week we shared our thoughts on leveraging marketing best practices in your policy work . This week we focus on our fourth principle: 4. Choosing effective partners can make all the difference. Cross-sector initiatives, like the U.S. Climate Action Partnership or the U.S. Partnership for Renewable Energy Finance, help to advance common interests among different companies and across different sectors. Through these initiatives, policymakers are able to see that the policy objectives are not just pet projects or sweetheart deals for a single company, but market makers for whole segments of the economy. Of course, the bigger the tent, the harder it is to keep it propped up -- which is why it's important to choose your partners wisely. Here are a few points to k...

Full article: http://www.greenbiz.com/blog/2012/03/05/memo-ceo-4-tips-c...

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