05 Mar '12, 9am

If "Ethical" Business is Booming, Why Is It Being Ignored?

If "Ethical" Business is Booming, Why Is It Being Ignored?

The other week I argued that shopping and voting were not the same thing , and that we should not mistake "ethical consumerism" for political engagement. It's an assertion I stand by. Nevertheless, being strategic about where we spend our money can be a powerful force for building a better world. So news last year that UK spending on conscious consumer products like Fair Trade had bucked the recession was significant indeed, and it looks like that trend has continued. James Murray over at Business Green reports that 2011 also saw huge growth in ethical consumerism , and suggests that this heralds both good and worrisome news for green business. On the plus side, he argues, the fact that consumers have been unwilling to compromise their principles despite a flat economy—coupled with the fact that mainstream retailers are converting entire product lines like bananas and suga...

Full article: http://www.treehugger.com/corporate-responsibility/if-eth...

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