01 Mar '12, 5pm

How Tracking Its Carbon Footprint Saved Akamai Cash

How Tracking Its Carbon Footprint Saved Akamai Cash

The Internet has enabled massive dematerialization of traditional brick and mortar industries through the emergence of online services such as shopping, banking, communication and entertainment. However, this success has been accompanied by rapid growth in the Internet’s own environmental impact. Akamai , an integral component of the Internet, is keenly aware of its contribution. If you use the Internet for anything – e-commerce, enterprise cloud computing, software downloads, Web marketing or high-definition video – you’ve probably encountered Akamai’s services without even knowing it. Akamai optimizes online experiences, helping businesses securely and reliably connect users to any experience, on any device, anywhere. Our mission is to accelerate innovation in the hyperconnected world and to ensure the best online experience on any device, anywhere. Akamai has tracked gr...

Full article: http://www.greenbiz.com/blog/2012/03/01/how-tracking-its-...

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