29 Feb '12, 8pm

Belgian Fashion Line is 100 Percent Transparent

Belgian Fashion Line is 100 Percent Transparent

A model sports an Honest by outfit. Photo: Honest by The monetary cost doing business in the fashion industry is one thing, but the environmental cost is quite another. Fashion has made a wasteful mark on the environment, from manufacturers letting dyes leak into the water supply to consumers throwing away millions of tons of textiles each year. Those concerns, mixed with ongoing efforts to combat sweatshop labor, make fashion a less-than-sustainable industry, but one Belgian company is out to change all of that. Honest by , first launched in January, is the world’s first 100 percent transparent fashion company. Details on each garment sold on their website are broken down, giving the consumer details about the material, manufacturing process, price calculation and overall carbon footprint of the item. The idea first came to creator Bruno Pieters when he took a trip to sou...

Full article: http://earth911.com/news/2012/02/29/belgian-fashion-line-...

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