29 Feb '12, 3pm

Greenwash: Eco-Friendly Bottled Water

Greenwash: Eco-Friendly Bottled Water

Last week my friend Keith over at The Unsuitablog sent me a press release about eco-friendly bottled water. Yes, you read that right, I wrote eco-friendly bottled water . Those of you who have read my articles here over the years know that I am a staunch proponent of exposing companies trying to greenwash themselves and their products. From the World Wildlife Fund to SC Johnson to a conference dedicated to sustainability called Sustainable Brands , I do my best to uncover greenwash attempts by major corporations and NGOs. Every time I do I am surprised by just how audacious their claims are and I think they couldn’t get any more ridiculous. Then I receive a press release like the one Keith sent me and I am shocked once again.

Full article: http://thegoodhuman.com/2012/02/29/greenwash-bottled-water/

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