29 Feb '12, 2pm

Study: Baby Boomers Believe in Sustainable Principles (and Will Pay for Them)

Study: Baby Boomers Believe in Sustainable Principles (and Will Pay for Them)

Personal wellbeing is firmly rooted and expanding, as is the interest in planetary wellbeing. The connection between individual and environmental health is not lost on the consumer. Those who embrace personal wellbeing and the target group who believe in sustainable principles are significantly overlapping segments. In our national Boomer survey completed last September, 66 percent expressed concern about the air and water quality and processed foods their family was exposed to. Ninety-two percent preferred less toxic construction and maintenance materials. Ninety-seven percent were leaning toward high energy efficient heating and cooling systems for their home. Eighty-nine percent felt strongly that, “it is in our self interest to improve our energy independence.” And, 85 percent were interested in a home with a smaller carbon footprint and less operating costs.

Full article: http://www.environmentalleader.com/2012/02/29/study-baby-...

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