31 May '14, 4pm

Ugly Produce Can Do Beautiful Things

Ugly Produce Can Do Beautiful Things

a young lady and a handful of volunteers started a coop called Fruta Feia — which translates to Ugly Fruit . Estimating that about a third of Portugal’s farming produce goes to waste due to retailer and consumer quality standards, Isabel Soares sought to make a difference. She won a $20,000 prize in an entrepreneurship competition held by the Gulbenkian Foundation and began working with local farmers to buy and resell their ugly fruits and vegetables. Now 420 customers are coop members paying a small membership fee and buying a weekly crate of produce — again at a small cost. The organization has sold 21 tons of food at food distribution centers and has a waiting list of 1,000 potential members.

Full article: http://eatdrinkbetter.com/2014/05/31/ugly-produce-can-do-...

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