30 Jan '12, 10pm

How eBay Harnesses Users & Employees to Make Shopping Greener

How eBay Harnesses Users & Employees to Make Shopping Greener

If there's one, top-level truth about the state of green business, it's that no matter how much innovation companies are doing to reduce their impacts or improve the greenness of their products, it's that most individuals are not willing to pay more for a sustainable product. So it's perhaps fitting that eBay was one of the companies on stage this morning at the third and final GreenBiz Forum in San Francisco. CEO John Donahoe took the stage this morning to discuss how a company that was not founded with green in mind has benefited from the green passions of its employees and users. "[eBay founder] Pierre Omidyar did not found it as a green company, but as a way to connect buyers and sellers," Donahoe said. "And the story of eBay is the story of empowering a community and watching the community take the company in places no one would have guessed." We've covered some of th...

Full article: http://www.greenbiz.com/blog/2012/01/30/how-ebay-harnesse...

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