30 Dec '11, 1pm

ERecyclingCorps To Grow Phone Trade-In Biz

Rather than asking for consumers to take extra steps, eRecyclingCorps designed a buyback business model for people to trade in their old cellphones right where and when they buy their new ones – at their carrier's retail stores. The three-year-old startup founded by former CEOs of Radio Shack and Sprint says it has recycled more than 2.5 million devices since its inception , and just received $35 million in funding from Kleiner Perkins Caufield & Byers to expand the business internationally, especially in developing countries. ERecyclingCorps’ approach focuses on ease and convenience. The company makes it easy for customers to bring their old phones into participating carriers’ retail stores (where 60 percent of U.S. cell phones are purchased) and receive cash credit, discounts and other rewards immediately. Most importantly, with its Web-based platform that integrates dir...

Full article: http://www.treehugger.com/gadgets/erecyclingcorps-grow-ph...

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