30 Dec '11, 10am

Source4Style Makes Sustainable Materials Sourcing Fashionable

Source4Style Makes Sustainable Materials Sourcing Fashionable

, the founders have successfully brought the traditionally uninteresting concept of a supplier database for sustainable materials into the realm of fashion. The sleek new look and robust, trend-driven content features of the site have transformed it into an online style community that’s likely to draw the discerning eyes of budding new designers. ”Online directories are frequently glorified Yellow Pages where suppliers pay to be listed,” Summer explains. “Design and apparel brands want to come to a place where they are inspired, where they can discover new trends.” By listening to and understanding their consumer, Oakes and Singh have created a website that showcases the products beautifully, while also providing content and an experience that fits with the industry. The stylistic polish and aesthetically pleasing user interface may even draw the attention of designers who...

Full article: http://www.triplepundit.com/2011/12/source4style-makes-su...

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