30 Dec '11, 12am

The Durban Call for Action: Consumers, Corporations and Cities need to provide

Consumers have never been better informed than they are today. This enables them to make better decisions and accelerate product innovation by “pulling” ever more sustainable products or by refusing to buy from non-sustainable companies. Combining this “customer energy” with an awareness of sustainability challenges that politics fails to address in time can have a significant impact on climate change. By making explicit what certain products and services cause in terms of carbon footprint, consumers have the necessary information in hand. Combining this with the options to reduce and/or offset the induced carbon footprint can make consumers active agents to implement climate protection, effective immediately. More and more Corporations have understood that sustainability and climate change related issues within them are among the top priorities that companies need to addr...

Full article: http://planetsave.com/2011/12/29/the-durban-call-for-acti...

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