27 Dec '11, 12pm

Danone's Recipe for Sustainable Innovation

Danone's Recipe for Sustainable Innovation

Despite economic turbulence, political abdication and consumer apathy, the corporate sustainable agenda is still alive & kicking. According to a recent McKinsey survey on "The Business of Sustainability": "More companies are managing sustainability to improve processes, pursue growth, and add value to their companies rather than focusing on reputation alone." Clearly, some companies are doing a better job than others. Near the top of my list is Danone -- a publicly traded company that, in my opinion, is a model for best practice in sustainable innovation. As with many successful sustainable companies, the vision within Danone comes from the top. It started with the founder Antoine Riboud who declared back in 1972: "A company's responsibility does not end at the door to the factory or the office. The jobs it provides shape whole lives. It consumes energy and raw materials, ...

Full article: http://www.greenbiz.com/blog/2011/12/27/danones-recipe-su...

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