27 Dec '11, 10am

Patagonia and ThredUP Tackle Sustainable Fashion

Patagonia and ThredUP Tackle Sustainable Fashion

These laudable initiatives are not the sole fix to the fashion glut, but they do point to an untapped market for clothing retailers. One of the big problems for the recycled clothing industry is lack of good service design. Clothing brands figured out a longtime ago that shopping is mostly a social activity and have devised all sorts of ways to present the articles in a more inviting, inspiring manner. Contrast this with your local second-hand shop and you’re in for quite a shock. Jane will tell you that the musty odor permeating piles of clothes lumped together by color is a big obstacle in her desire to be part of the sustainable solution. Herein lies the untapped potential for big brands to open their own pre-loved, sustainable stores or host swap events. By grouping outfits together, repairing damaged clothing, and heightening the in-store experience, brands could take...

Full article: http://www.triplepundit.com/2011/12/patagonia-and-thredup/

Tweets

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