27 Dec '11, 3am

McDonald's Fails to Win Over Bolivians, Closes Stores

McDonald's Fails to Win Over Bolivians, Closes Stores

With over 31,000 restaurants serving 58 million people throughout the world every day, McDonald's pretty much wrote the book on how a corporation can conquer the world. But despite its global domination as a cheap and easy burger joint, the fast-food monolith proved no match against the people of Bolivia and its cultural standards of culinary decency. For 14 years, McDonald's attempted to court Bolivians into making a habit out of eating their processed menu items -- only to experience an overwhelming, nation-wide rejection. And as a result, for the first time ever, the cogs of McDonald's international burger-slinging machine have ground to a halt, forcing the company to close its doors in Bolivia in 2002. Bolivians, its seems, are happy enough without the Happy Meal -- but why? As the Hispanically Speaking News reports, for well over a decade McDonald's, with eight locati...

Full article: http://www.treehugger.com/corporate-responsibility/bolivi...

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