26 Dec '11, 3pm

A phrase that's growing on me

A phrase that's growing on me

From the local botanical gardens' new medicinal section; two trends in one, according to 2012 marketing predictions. End-of-year garden trend talk contains all the usual predictions about which plant colors will be most popular (black and amber), which edibles will leap to the fore (herbs), and what types of fountains consumers will prefer (smaller). There’s a stern bottom line to all this marketeering, however. Regardless of which products and practices are hot or not, the gardening industry’s numbers are down—as they have been for the last three years. So it was refreshing to see an interesting and upbeat promotional idea from longtime garden writer C. L. Fornari, who proposes a new message to help get everyone gardening. The campaign is entitled “You Can Grow That!” The phrase is to be used as an answer to a whole range of questions, needs, and desires from outdoor colo...

Full article: http://www.gardenrant.com/my_weblog/2011/12/a-phrase-that...

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