26 Dec '11, 11am

What is the next "big" word for 2012? Resilience. #socent #workonpurpose #socialchange

What will be fascinating to watch is how resilience is pitched in the coming years. Public relations and advertising agencies once avoided terms like “green” and “sustainability” like hot potatoes. Once they–and, in fairness, other professionals–have their heads wrapped around resilience, however, watch for the word to eventually become overused and criticized. For now, however, resilience embodies stubborn problems including the global fiscal crises, environmental degradation, corporate governance , social injustice and the mounting frustration with politics.

Full article: http://www.triplepundit.com/2011/12/next-big-word-2012/

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