25 Dec '11, 3pm

How Facebook Will Profit Even More From Your Profile via @Care2

Facebook is only free in name. While the company most definitely does not sell your information, Facebook “makes its money from showing you ads,” as a webpage from Facebook explains. So what, you might say: Ads are everywhere, flashing and pop-upping from websites across the internet, on the sidelines of your Gmail account, on the floor of your supermarket. What’s different is that the ads you are shown on Facebook are tailored to you based on your personal information and on whatever pages, events, etc. you have “liked” on Facebook. Rather than you having to scan the pages of the weekly circulars — those advertising inserts tucked into paper newspapers that many of us never look at anymore — the ads about things you’re likely to be interested in are seamlessly delivered to you. An “exclusive” guest post on BetaBeat says that new features on Facebook mean that the company,...

Full article: http://www.care2.com/causes/how-facebook-will-profit-even...

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