25 Dec '11, 1pm

Frito-Lay Sued for Labeling GMO Ingredients as All Natural

It’s no secret that large scale manufacturers have been vigilantly responding to consumers that are becoming more and more interested in natural food products. But in the case of Frito-Lay, they may be making more marketing changes than changes to actual food products. A law suit was recently filed against Frito-Lay for claiming that its products were all natural with no synthetic ingredients, when genetically modified soy and corn are both ingredients, according to Food Freedom . Julie Gengo of Richmond, California is thus far the only plaintiff in a lawsuit that claims that Frito-Lay’s “Seed-to-Shelf ” program and new natural labeling falsely represents some of their products as using completely natural ingredients. According to Frito-Lay : Earlier this year, Frito-Lay announced that approximately 50 percent of its product portfolio will be made with all natural ingredie...

Full article: http://www.treehugger.com/corporate-responsibility/frito-...

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