25 Dec '11, 10am

Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?

Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?

If you noticed, or have purchased an apple product recently, you were probably amazed at how clever, efficient and how small the packaging was. Apple has a team that works specifically on packaging of their products to ensure it’s slim, light and protective. They mention that “efficient packaging design not only reduces materials and waste, it also helps reduce the emissions produced during transportation.” The size of the box from the original iPhone to the current iPhone 4s has been reduced by 42%, which according to them allows 80% more phones to fit onto standard shipping pallets which means more pallets fit on each boat and plane, and fewer boats and planes are used therefore resulting in fewer CO

Full article: http://www.triplepundit.com/2011/12/green-packaging/

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