24 Dec '11, 6am

National Advertising Division bans first major ad | Care2 Causes

Country Pop Princess Taylor Swift is featured in an advertisement for mascara – CoverGirl’s NatureLuxe Mousse Mascara to be specific. It is a great shot except for one thing: we aren’t sure she is actually wearing that mascara, and if she is, that the mascara is what is making her lashes look so long and lush. This is because there is a disclaimer at the bottom of the ad that states that the photo has been photoshopped . The National Advertising Division ‘s (NAD) mission is “to review national advertising for truth and accuracy to foster public confidence in the credibility of advertising.” Before you snort and think to yourself “that ship has sailed,” understand that the division is part of the council of the Better Business Bureau. It considers itself a watchdog of false advertising. NAD was formed in 1971, but has not taken a solid stance in the use of photoshop until n...

Full article: http://www.care2.com/causes/first-major-ad-taken-down-for...

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National Advertising Division bans first major ...

care2.com 24 Dec '11, 2pm

Country Pop Princess Taylor Swift is featured in an advertisement for mascara – CoverGirl’s NatureLuxe Mousse Mascara to b...

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