23 Dec '11, 5pm

2011 in Retrospect: What Luxury Brands Teach Us about Sustainability

2011 in Retrospect: What Luxury Brands Teach Us about Sustainability

2011 marks an exciting year in luxury goods. After years of being singled out for lackluster social and environmental performance, luxury brands are recognizing the benefits of going green, and are starting to talk about it. Backtrack four years ago to the release of WWF-UK’s analysis of the luxury goods industry , and things looked bleak. For example, Tiffany scored a D+, PPR a D, and L’Oréal a C+. This year, Tiffany launched its well-received sustainability website , detailing the responsible business practices that have made it a sector leader. PPR unveiled the first complete annual environmental profit and loss account for its brand Puma, committing to extend the practice to all of its brands, including iconic luxury houses Gucci, Balenciaga, Yves Saint Laurent and Bottega Veneta by 2015. Finally, L’Oréal pleasantly surprised more than just one sustainability expert at...

Full article: http://www.csrwire.com/blog/posts/250-2011-in-retrospect-...

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