23 Dec '11, 12pm

Can the 'Nice Consumer' Define the Style for Sustainable Fashion?

Can the 'Nice Consumer' Define the Style for Sustainable Fashion?

This article originally appeared at the BSR blog and is reprinted with permission. Many smart and opinionated people are split on the answer to the question of whether less is more , which has become central to the sustainable consumption debate. In the fashion industry, there are a few versions of this question: Can we buy, wear, and throw away clothing and accessories every season? Or do we need to consume less, better, smarter? And what does that look like? At one extreme, the solution to "Go Naked" is not a viable option (not for consumers and not for brands), though it does make for provocative messaging . But between everyone going naked and the current (unsustainable) state, there are many opportunities and challenges in moving toward the sustainable consumption of fashion. To explore this landscape and catalyze changes among business, consumers, civil society, and ...

Full article: http://www.greenbiz.com/blog/2011/12/23/can-nice-consumer...

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