22 Dec '11, 4pm

2011 in Retrospect: CSR in the News

The first press release of 2011 was timeless: Titled 10 Ways Leaders Can Protect Their Reputations in 2011 , the authors offered advice that would be ever important even today as we battle a recession and extreme mistrust in the marketplace. Their classic advice including missives on privacy, apologizing for mistakes, and the importance of authenticity: “Authenticity is ineffable, but undeniable.” Community Development Through Philanthropy January 2011 progressed with Kenmore sending 250,000 cookies to troops away from home , the LEED Platinum certification of the David Brower Center in California and the U.S. Diary Industry publishing its inaugural Sustainability Report , with an industry-wide, voluntary goal to reduce GHG emissions for fluid milk by 25 percent by the year 2020, using 2007/2008 as a baseline. It was a significant commitment considering that almost 98 perc...

Full article: http://www.csrwire.com/blog/posts/249-2011-in-retrospect-...

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