21 Dec '11, 10pm

What Non-Profits can Learn From Coca-Cola?: |tap into local entrepreneurial talent

Hi Priti, I definitely agree that there are a few lessons from the corporate world which could be incorporated into not for profits strategic thinking. However, not to be Debbie Downer, but the multi-billion dollar resources of Coca-Cola is not a fair comparison to the (often tiny) marketing budgets of non-profits. Even with that, the recent debacle over the polar bear soda can campaign showed very clearly that even a big company as Coke could make mistakes in interpreting market data. Separately, I am concerned why a company like Coca-Cola does not use it’s admirable sales network reaching rural or under-served areas to bring healthier products, like clean water, and actually spread “open happiness” to more people. If Coca-Cola could use a % of the millions of dollars invested in its marketing, advertising & research budgets, into developing ‘better for you’ products than...

Full article: http://ecopreneurist.com/2011/12/21/what-can-non-profits-...

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