21 Dec '11, 5pm

How McDonald's is Mainstreaming Sustainability

How McDonald's is Mainstreaming Sustainability

About 64 million people visit McDonald's every day. That's a stunning number. They'll see changes in the year ahead, some driven by a renewed sustainability push at the $24-billion fast-food giant. LED lights in new and renovated stores. "Greener" packaging. Eco-labels on fish sold in Europe. None of this is earth-shattering or, more importantly, earth-saving, but it's the start of something big, says Bob Langert, McDonald's v.p. for sustainability. "We're on a path to mainstream sustainability," Bob told me by phone the other day. "This is transformational for us. We want to be bolder, and we want to make a bigger impact." Most important, he said, the company wants to embed sustainability into its operations and, eventually, into its brand. Business-friendly environmentalists who work with McDonald's -- groups like the World Wildlife Fund , Conservation International and ...

Full article: http://www.greenbiz.com/blog/2011/12/21/how-mcdonalds-mai...

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